The best way for a business site to get noticed online is for it to reside on the first 2 or 3 pages of a search engine. Google, the #1 search engine in most countries, uses a method called PageRank to determine a sites value based on searched words or phrases. A high PageRank increases a site’s visibility, which leads to increased traffic which leads to greater profits. The strategic designing and tweaking of a site to boost its PageRank is what SEO is all about. It calls for ingenuity as a combination on variables must be put in place in order for the site to perform well. Many businesses in Pennsylvania rely on internet marketing companies or consultants to put these variables in place for their sites. These companies know how to use specific keywords and incoming links to improve the PageRank of the site. Strategic SEO of Pennsylvania businesses allow them to obtain greater visibility on the web.
Effective Social Media Marketing in PA Puts Businesses at the Top of the Ladder
Internet marketing is an umbrella term for different forms of online marketing. While each form may have its own unique merits, all forms are designed to perform the same task — capture the attention of a target market. One form of internet marketing, Social Media Marketing, seeks to accomplish marketing communication goals and company branding through the use of social media networks. According to Access Markets International Partners, a NY analyst firm, approximately 70 percent of small and medium businesses consistently use such social media sites as Facebook, Twitter, and LinkedIn to increase their exposure to targeted markets. Connecting with potential customers in this manner creates a certain intimacy or trust between the company and the market — people feel comfortable with the company. The more comfortable and involved people are with the company, the more they are willing to support the company by purchasing their products and services. For this reason, it would greatly profit businesses to integrate Social Media Marketing into their marketing campaign.
Internet marketing has certainly evolved from what it was in the early 1990s. Businesses expecting to thrive in the 21st century must evolve as well. Strategic SEO and effective Social Media Marketing in PA helps businesses evolve and move to the top of the ladder.
Loraine D. is a freelance writer for Pennsylvania Internet Marketing, a company that knows SEO Pennsylvania and Social Media Marketing PAwill help Pennsylvania businesses prosper in the field of internet marketing. PA Internet Marketing is a subsidiary of Electra Consulting. Incorporated in 1993 and headquartered in Glenmoore, Pennsylvania, Electra Consulting continually assists scores of businesses throughout the tri-state area with their online marketing needs.